The world of online betting is full of bookies who are massive names in their native marketplaces but who have to work very hard for recognition when they look to expand. 12Bet are a great example of this. They wasted no time in becoming a very big name in Asia soon after being founded but the hard work continues as they try to attract new customers in Britain and Europe. Those efforts have produced a very good betting site and we’ve highlighted exactly what they do well as well as where there is room for improvement in our 12Bet review.
12Bet has its roots in the Philippines. A company called Pacific Sea Invests decided that they wanted to create a top class betting operator. Those lofty ambitions were matched very soon after 12Bet’s foundation as they quickly carved out an impressive user base throughout Asia which prompted the decision to move into the European market.
The first step was to make sure that 12Bet passed all the necessary regulatory requirements which included setting up companies and getting licenses. The next step was to set the sportsbook and online casino up which 12Bet decided was best achieved by partnering with The Gaming Platform, a company who provide complete solutions for online bookies.
After getting set up it was time for 12Bet to go about spreading the word. That’s why they signed a high number of sporting sponsorship deals including with Premier League clubs such as Arsenal and Crystal Palace and in niche sports including badminton and table tennis.
12Bet Free Bet Welcome Bonus and Promotions
You can sponsor all the badminton events you like but you’re not going to become a major force in the world of sports betting unless you have something worth offering to potential customers. 12Bet have this covered in the shape of a £35 free bet token which is available for all new customers.
It’s not quite as simple as just opening up a 12Bet account and being given £35. You first have to place six bets of at least £10 on the sportsbook remembering to contact their customer support team once you’re done. 12Bet will then credit your account with a free bet token equal to the value of the lowest of you six bets (maximum £35).
Although this welcome bonus is more complicated than many it does give you some time to see just what 12Bet are all about. It’s also not the only promotion that they offer. The ‘Acca Protection’ promotion sees users given a bonus token if one leg of their five-fold plus accumulator lets them down. Again, you have to contact customer support before the free bet is credited which is a little disappointing.
Interface and Appearance
12Bet decided that partnering with The Gaming Platform would allow them to offer their customers a well rounded sportsbook quicker, better and cheaper than if they had built their own site from the ground up. The Gaming Platform have several well known clients in the betting industry because of the quality of the online casinos and casinos that they create so it’s unsurprising that there is much to be admired about the 12Bet site.
It is technically sound enough to be reliable even during the busiest times of the week and designed so that navigating between different sports and events is a breeze. The Gaming Platform put a big emphasis on in-play betting so users can bet on events currently taking place right from the homepage whilst the long list of sports down the left hand side offers an intuitive way to choose between leagues, events and matches. You can also search for individual events which is a great addition.
If there is any room for improvement with the 12Bet site it’s the way that it looks. There’s a lack of graphics and variety in the way that the large amount of information contained on the site is displayed and it lacks much of the slickness that you’ll find with the biggest online bookies.
Betting Markets and Odds
One of the first things that you notice when visiting the 12Bet site is the number of sports that they take bets on. Most punters focus their betting on the big sports such as football, tennis and horse racing and in each of those sports 12Bet have a diverse range of markets to satisfy the vast majority of punters even if there is no ability to build unique bets. There is also a smaller, but still impressive, selection of markets for smaller sports such as beach volleyball, futsal and even floorball.
The Gaming Platform provide the odds feed for 12Bet which allows them to offer such a wide variety of markets and odds. The flip side of that deal is that 12Bet only has so much wiggle room when it comes to the prices they offer. Odds comparisons will show that the odds available on 12Bet are regularly the same as other sportsbooks operated by The Gaming Platform although that is no bad thing as the prices they offer are generally fair.
There is no option to stream events with 12Bet currently.
Any bookie without a fully operational mobile betting site these days may as well not be in business. Thankfully the 12Bet site works just as well on a mobile devices as their desktop site works on PCs. Navigation is every bit as easy and the mobile site every bit as fast so getting a bet on is a doddle as long as you can find a signal. In fact, the 12Bet mobile site is good enough to rely on it without needing to build any apps.
If you’re looking for control over your betting than 12Bet is the bookie for you. Their cash out feature is better than many of their competitors as it offers you the ability to partially come out of your bets. That means you can either choose to let your bet ride, secure the profit currently available or anything in between. Making that choice is very easy thanks to the slider available on the 12Bet site.
License, Security and Customer Service
We’ve already seen that The Gaming Platform operate the 12Bet site. That means that it is that company who must secure the correct licenses and pass the required regulatory checks in order to operate in Britain and Europe. That’s why you’ll see at the bottom of the 12Bet site that it operates under a licence granted to TGP Europe Ltd by the Gambling Commission of Great Britain. Additionally, TGP Europe have a licence in the Isle of Man where they are based under the provisions of the Online Gambling Regulations Act 2001.
Making sure that customer information is protected by up to date security protocols, that customers are treated fairly and that 12Bet are able to cover the liabilities on every bet they take are the key parts of passing these regulations which should put potential users’ minds at ease. 12Bet understand that some people will still have questions whether they have opened an account or not which is why they have a customer support team who are contactable through both email and live chat.