Still a new name to many, 138.com is a vibrant, forward thinking bookmaker backed by some serious investment and industry expertise. We’ll tell you all you need to know about betting with them including details of their welcome bonus in our 138.com review.
138.com have proven that there is still space for new bookies to grow in the crowded betting marketplace. Almost completely unknown by European punters before 2014, 138.com have seen remarkable growth since their launch.
It’s the Asian betting markets where 138.com have their roots. Their holding company, Fesuge Limited operate a number of betting brands in different marketplaces and have use the expertise they’ve built up over the years to successfully introduce 138.com.
It’s been a little rocky along the way (Fesuge fell foul of the UK authorities in 2016) but things are very much on an upward curve now. They continue to add to their offering but already have an impressive array of markets and some solid promotions for new and existing customers. Premier League fans may well be familiar with the 138.com logo as it has been seen on Watford shirts since 2013.
138.com Free Bet Welcome Bonus and Promotions
138.com understand that they still have to introduce themselves to most punters in the UK, Ireland and Europe. So, to give themselves the best chance of attracting new customers to their site, they have put together a solid welcome bonus of a £10 free bet. Simply open an account with 138.com through one of the links on our site, place a first bet of at least £10 at odds of 4/5 (1.8) or greater and if your bet loses you’ll be given a £10 bonus token.
This free bet is a good way to familiarise yourself with the way that 138.com operate but don’t be disappointed if you’re looking for even more offers. As well as having a choice of new customer offers for the 138.com Casino (up to £100 bonus and 25 free spins) and Live Casino (a welcome bonus of up to £138) they offer regular promotions for their customers.
One of these long running offers is an acca boost which could see you win an extra 40% on accumulators across all sports. 138.com customers can also make the most of best odds guaranteed on horse racing and a 10% weekly refund bonus across their slots games.
Interface and Appearance
138.com have taken a colourful, bright and bold approach to their website design. It’s obvious from the very top of the site that they lack some of the options of their more established competitors but if anything that helps make the 138.com site clearer and more straightforward than many bookies.
The latest offers, most popular events of the day and upcoming horse racing favourites are displayed without having to scroll down. You can easily navigate between sports thanks to a left hand menu which is illustrated with simple graphics and the middle of the homepage is dedicated to markets that are currently in-play.
The bold, bright and clean approach is replicated when you get to individual event pages. Markets are grouped together to make it quicker to get a bet on and the current score is displayed at the very top to save you having to switch between sites.
Betting Markets and Odds
You may expect a relatively new bookmaker to struggle to offer betting on the same number of sports and events as the big boys. However, the traders at 138.com do a great job of offering a competitive number of markets for the biggest sports and odds on an impressive number of sports including Gaelic games, volleyball and even chess.
If you’re looking for the chance to create your own bets you’ll be disappointed as 138.com don’t currently have anything to rival the service offered by the likes of William Hill, Paddy Power and Ladbrokes but only the most pickiest of punters will be disappointed by the options found on the 138.com site.
The size of the company backing 138.com allows them to offer very competitive odds across their sportsbook. This is a major plus point for a brand with such ambition and is only aided by the best odds guarantees and winnings boosts available.
Live streaming is one area in which 138.com could improve. The stats they produce for in-play events are helpful but it’s always nice to be able to see as much action as possible as it happens.
There really is no point in brands trying to make a breakthrough in the world of online gaming if they don’t offer mobile betting to their customers. 138.com do not let themselves down in this respect. They’ve replicated the bright and bold approach of their main site on both their mobile site and apps (available on iOS and Android platforms).
Navigation is quick and the betslip very easy to use so you don’t have to worry about missing out a great bet even when you’re out and about.
138.com’s Cash Out feature is available wherever you see a red pound sign. The ability to manage positions on in-play events is not universally available so the fact that 138.com do offer it is another major positive.
License, Security and Customer Service
138.com’s holding company, Fesuge Limited, received their license to operate in Europe through the Isle of Man Gambling Supervision Commission. In addition to that license, 138.com are regulated through the Gambling Commission in the UK which ensures, among other things, that they have the funds to payout every bet they take.
138.com hold customer funds in a completely different place to their operational money which gives punters even more reassurance. It’s also good news in terms of payments as funds can be deposited through card payments, Skrill and Neteller.