188Bet have come a long way since being introduced to British and Irish punters over a decade ago. They remain an ambitious company who are willing to work hard to build on their solid foundations but what exactly are the benefits of betting with 188Bet? You can find out in our review which includes details of the 188Bet welcome bonus.
188Bet was founded with the aim of becoming one of the biggest and most popular bookies in the world. That is a very lofty ambition but it’s fair to say that 188Bet are walking the walk.
Since their foundation in 2006, 188Bet have grown significantly both in terms of the products and services they offer and the number of customers they have. They’ve achieved this growth thanks to the support of Annatar Limited (to whom 188Bet is licensed) and deciding to focus on a few key areas.
188Bet have made a name as one of the best bookmakers around when it comes to in-play betting. They offer a huge amount of in-play markets on all manner of sports but are equally proud of the value they offer punters through generous odds which they claim are 20% better than the betting exchanges on average once you’ve factored in the commission an exchange charges.
188Bet Free Bet Welcome Bonus and Promotions
To help with their growth, 188Bet have put together a very tempting welcome bonus worth £10 for all new customers. To take part in this offer the first step is to click one of the 188Bet links on our site and open up a brand new account. Once you are ready, use a mobile device to deposit and place a first bet of £10 on any horse racing or greyhound race and 188Bet will credit you 2 £5 free bets to use on any horse racing or greyhound racing betting market you choose.
This welcome bonus comes with some important terms and conditions. For example, your first bet must be on a sports market, not horse racing. You also have 30 days to place your qualifying bets which gives you plenty of time to assess just how the 188Bet site operates.
If a potential £10 free bet is not enough, 188Bet have a host of regular promotions on their Casino, Live Casino and Poker products as well as their sportsbook. These promotions are constantly updated so make sure to visit the Promotions page of the 188Bet site for details of the latest offers.
Interface and Appearance
188Bet make a big deal of their in-play offering and the odds available on their sportsbook but that’s just one aspect of their site. The number of products does leave the homepage feeling a little cluttered but you’ll quickly get a hang of how it works if you work through the welcome bonus.
The 188Bet homepage is split into three main sections. The left-hand side contains the list of sports on offer as well as links to their helpful Info Centre containing rules, results, helpful stats and FAQs. The middle of the site is devoted to markets – this is the place to take your pick from the most popular upcoming sporting events as well as current in-play options. Finally, the right column contains only the bet slip. That may seem like a waste of space at first viewing but it helps to keep things nice and simple.
The Casino, Live Casino and Poker pages as well as the latest offers are illustrated by some well designed graphics but you can’t help but think the sports homepage is a just a little bit dull. That feeling is not helped by the various shades of grey found throughout.
Betting Markets and Odds
As mentioned above, this is where 188Bet really come into their own. According to their site 188Bet offer as many as 10,000 in-play betting events each month. That is more than enough choice and opportunity to satisfy any punter while the statistics area of the site provides insights on even the most obscure leagues.
The claims made by 188Bet in terms of their in-play offering stack up as do their claims about the value offered throughout their site. No bookie is going to be best priced on every selection but 188Bet certainly provide very competitive selection of prices and their Asian Handicap markets are particularly impressive in this regard.
Befitting a bookie who make a big deal of their in-play offering, 188Bet also offer customers live streaming options. They provide streams of horse racing action from Racing UK and At the Races providing you have a small bet on the race in question. 188Bet also have a growing portfolio of sports events available to watch for customers who are logged into a funded account.
188Bet do a very good job of providing easy access to their betting options. As well as offering their website in a host of different languages you can access 188Bet on the move via their apps which are available on iPhone and Android handsets. The mobile site is best for those looking to bet on their tablet while you can bet through a feature phone via their WAP site.
As yet there is no cash out option available with 188Bet.
License, Security and Customer Service
188Bet holds its license in the Isle of Man. That license ensures that they have gone through the necessary steps to prove that they will treat customers fairly and that their money is protected. In addition, the Gambling Commission license held by Annatar Limited allows 188Bet to operate in the UK and ensures punters that the company can afford the payout on every single bet they take.
The security of payments and withdrawals is assured by 188Bet and backed up by the fact that their procedures are regularly tested by industry watchdogs.
Although issues with 188Bet are rare they have ensured that their customers have channels to go down should problems crop up and it all starts with their dedicated customer service team who can be contacted by phone, letter, email and live chat.