If you’ve watched any sport on TV in the last 10 years you will have doubtless heard Ray Winstone say that Bet365 are “the world’s favourite sports betting company.” Well, Ray’s not lying as Bet365 are a genuinely massive bookie with millions of customers around the world. We’ve looked into why they are so popular and highlighted details of their welcome bonus and promotions in our Bet365 review.
Bet365 was founded by Denise Coates in 2000. Those early days of planning one of the first online bookies were spent in a portacabin and things got serious when a £15 million loan was secured against Coates’ father, Peter’s betting shops.
Coates junior and senior both quickly realised that online gambling was the future and wasted little time in selling off their high street shops to pay off that initial loan. Continued investment into their technology, products and staff paid off as Bet365’s growth was incredible and as of 2017 their revenues were £2.3 billion.
Throughout their growth, Bet365 have kept their headquarters in Stoke-on-Trent and they give a lot back to their local area. They’re actually registered in Gibraltar though and have offices in Darwin where their Australian operations are run.
Bet365 Welcome Bonus and Promotions
As you’ve read, Bet365 are one of the very biggest bookies in the world and they have a fittingly generous welcome bonus of up to £100 in bonus cash. All you have to do is open a brand new account with Bet365 then deposit a minimum of £5. From then you have 30 days to stake the total of your deposit and for those bets to be settled. When all the bets are settled, Bet365 will credit your account with bonus cash to the value of your first deposit and up to a maximum of £100.
By stretching the qualifying period of this welcome offer up to a potential 30 days you’ll have plenty of time to find out just what Bet365 are all about. There are plenty of reasons to hang around though even after working through your bonus thanks to a choice of promotions for current customers.
The ‘Soccer Early Payout Offer’ sees your bets on the Full Time Result market in major football competitions paid out as winners if your team goes two goals ahead. There’s the ‘Bore Draw Money Back’ which offers refunds on selected losing bets when games finish 0-0 and ‘Each-Way First Goalscorers’ where first goalscorer bets are paid out at 1/3 odds for unlimited places.
Horse racing punters have a best price guarantee for all races shown on ITV Racing and if you back a winner at 4/1 on any of those ITV races you’ll get a risk free bet for the next race. There are also several accumulator bonuses available on a host of sports including tennis and selected US sports.
Interface and Appearance
Bet365 have utilised a green, yellow and white on their logo, website and advertising for a very long time now. It’s a simple look but one that is instantly recognisable and the same is true of their website.
Although they’ve made many slight changes over the years to ensure it remains up to date and reliable, the Bet365 website has looked the same for a while now. Rather than doing anything too flashy, Bet365 focus on displaying as much information as possible on the homepage. There’s a long list of sports down the left, links to Bet365’s other products, details of current offers and huge list of the current in-play events.
It can take a little while to get used to the Bet365 site on your first visit but you soon realise it’s been designed to make it as easy and fast to use as possible. Navigating between sports and markets is a doddle and each individual event page contains a host of helpful information.
Betting Markets and Odds
Bet365 did not get to the top of this incredibly competitive marketplace by offering their users bad odds. Their prices are competitive across the board and you’ll regularly find they’re the best price on very popular markets.
If you like betting on the horses then you’ll love the ability to take the price thanks to Bet365’s ‘Best Odds Guarantee’ while you can also select your place terms for each-way bets on selected races which is a very nice touch.
In terms of the markets offered, Bet365’s offering is as good as it gets. They price up an unbelievable number of markets across a comprehensive range of sports and do all they can to offer as many in-play options as possible.
Bet365 are the market leaders when it comes to live streaming. They stream hundreds and hundreds of events each month and you can even see what is currently live right from the homepage. You only have to log into a funded account to take your pick of the live action.
As fast as they importance of online betting, the hierarchy at Bet365 quickly invested heavily in their mobile betting platforms. You can access all the main features of Bet365 through their mobile site and well rated apps on both Android and iOS devices.
Bet365 pride themselves on the number of options they give punters. The ability to cash out of bets is becoming an increasingly important and popular and while Bet365 were not among the first movers, they were very quick to follow with a reliable and useful cash out feature.
License, Security and Customer Service
Bet365 may be registered in Gibraltar but they hold licenses to operate in each of the territories where they have customers. For British customers, that means being licensed and regulated by the British Gambling Commission. Among other safeguards for customers, this license ensures Bet365 treated their customers fairly and that they have ring fenced funds to payout the winnings on every bet they lay.
Should you have any problems with Bet365 you can get in touch with their dedicated customer service team on the phone, via email and on their live chat service. In the unlikely event that doesn’t solve a dispute, Bet365 are affiliated with IBAS, the independent body who deal with such problems. There should be no such problems with security though as Bet365 use the latest technology to secure financial transactions and all customer details.