Bethard was founded by a group of professional gamblers who had ambitions bigger than simply beating the bookies. They wanted to create an international betting company which provided a top class service to millions of customers and other businesses within the industry. It’s still relatively early days for Bethard but they have to hit the ground running by providing a quality sportsbook for their users. We assess how they’re doing in our Bethard review.
Every company who enters the world of online betting does so with big ambitions. Bethard’s are rather bigger than most. Bethard Group Ltd, the holding company for the Bethard sportsbook, proudly write on their website that they are “set on becoming a world leading sportsbook” and are “building the next generation igaming company”.
It is going to take a lot of time to fulfil those lofty goals but you have to say that the early signs are encouraging. Bethard have been operating high quality sports betting and casino products for years now and really kicked things up a notch when they received a license to operate in the UK in 2017.
Bethard are based in Malta but they have Swedish roots due to their founders so it is fitting that they have signed a big marketing deal with the one of Sweden’s biggest sports stars of all time, Zlatan Ibrahimovic. Bethard use Zlatan as a key component of their marketing as they look to reach an increasing number of users.
Bethard Free Bet Welcome Bonus and Promotions
Bethard make a big deal of trying to do things differently to the competition. That extends to their welcome bonus which offers all new customers the chance to get their hands on £50 in bonus cash. Taking advantage of the offer is relatively simple if slightly lengthy process.
The first thing to do is to visit Bethard via one of the links on our site. Next, complete the signup process and make a deposit of at least £20. At that point the offer begins. For the next seven days, Bethard will deposit £5 bonus cash into your account each time to stake £100 up to a maximum bonus of £50.
Those who work their way through the entirety of the Bethard welcome bonus will have to stake £1000 which will give them ample opportunity to see how the site works and the amount of betting markets there are. After that, it’s time for users to look at the long-running Bethard promotions. Many of these relate to their casino and gaming products but their Combo Booster does offer a winnings boost for select multiples of up to 30%.
Interface and Appearance
The Bethard homepage does not take you straight to the sportsbook. Rather, it gives you the choice of the Sports, Live Betting, Casino, Live Casino and Virtual Sports products and displays the various benefits of being a Bethard customer.
Navigate to the Sports section and you’re greeted with a classy looking sportsbook based on the black and yellow colours of the Bethard logo. The contrast of the yellow with the black and dark grey takes a little bit of getting used to but it is a striking design in keeping with Bethard’s approach to try and do things their own way.
Bethard haven’t completely broken the mould though. Like many online sportsbooks they list the full selection of sports they take bets on down the left-hand side, they highlight the biggest events and allow punters to strike a bet on upcoming matches straight from the main sportsbook page.
There is a good use of pictures and graphics used throughout the site and in-play events are supported with some helpful stats to inform your betting decisions. The dedicated Live Betting page is a great addition for those looking to quickly open a position on any of the large number of events in-play at any one time.
Betting Markets and Odds
The Bethard sportsbook is perhaps the most impressive of all recent additions to the market. The list of sports that Bethard take bets on is huge but it’s the market coverage of each individual event that is most impressive. Punters who like trying to profit from handicaps and Asian lines will be especially happy with what they find.
What’s more, odds comparisons show that there is a fair amount of value offered across Bethard’s massive choice of markets. Add some regular price boosts and other offers and you have a one-stop shop of a sportsbook.
The lack of live streaming is a rare weakness of Bethard’s.
If you like betting on the move, Bethard have you covered with a high class mobile betting service. Whether you choose to place your bets or play on the casino and gaming products via the Bethard mobile site or download their app which is available on Android and iOS platforms, you’ll be served with a fast, reliable and feature packed services giving you tons of options.
The Bethard Cash Out feature has had to be designed from scratch so took them a lot of time to get right. That work was all worth it as users are allowed almost complete control over their open positions. It’s possible to exit positions entirely on both singles and multiples or to adjust positions thanks to the partial cash out option.
License, Security and Customer Service
In Britain, the Bethard sportsbook operates under a license granted by the Gambling Commission. Passing all the necessary checks to be given this license is no easy feat so it should be a great cause for comfort for all potential users that Bethard have done so.
As well as ensuring they have the funds available to settle all winning bets and payouts on their casino and gaming products, Bethard had to prove that they have a fair and objective set of terms and conditions (full details of which can be found on the Bethard website).
Bethard have also invested heavily in the safety and security of their platform. Users can rest assured that their information and money is completely safe thanks to state of the art technology. Problems do crop up from time to time though which is why the fact that Bethard’s support team are contactable around the clock via email and live chat is so impressive.