Few bookies have come as far as Ladbrokes. They are now part of one of the biggest betting companies in the world but could not have imagined how things would turn out when they were founded in the latter part of the 19th century. The company remains at the forefront of the betting landscape for reasons that we make clear in our Ladbrokes review.
Ladbrokes’ history goes all the way back to 1886. Initially operating as commission agents, Ladbrokes soon began taking bets from the upper echelons of British society before setting up at racecourses around the country. Times were tough for the company after the Second World War but Ladbrokes began to thrive again under the ownership of Mark Stein who made the most of new laws which leaglised betting shops. Ladbrokes shops are a mainstay of the British high street while their operations online made them one of the world’s biggest bookmakers even before their 2016 merger with Coral.
Ladbrokes Free Bet Welcome Bonus and Promotions
Ladbrokes may now be part of the biggest bookmakers in Britain but they are still tempting new customers with a generous welcome bonus of a £50 free bet when you place a qualifying bet of just £5. To get your hands on that £50 free bet you only have to open an account with Ladbrokes after following one of the links on our site, enter promo code F50 and make sure that the very first place you strike with Ladbrokes is at least £/€5 and at odds of at least 1/2 (1.5).
Once you have your £50 free bet it is time to start exploring just what Ladbrokes have to offer. What you’ll quickly find is that they continue to reward they loyal customers. Ladbrokes work very hard to price up new offers daily for the biggest football matches while those of you who enjoy placing accumulators can take advantage of their Acca Insurance which sees losing bets refunded with a free bet should your fivefold plus bet be let down by one selection. There’s also the chance to use the Best Acca Around feature where you can get an odds boost on your accumulators, track its progress and even cash out at any point.
Ladbrokes are currently making a big play of the various odds boosts they offer their customers. You can have your odds boosted every day on the most popular sports including golf while tennis fans can benefit from a 10% cashback offer on net loses up to £100.
If you fancy trying out the Ladbrokes Casino you should consider their welcome bonus of £50 to use on casino and slots when you stake £10 of the 100% bonus up to £100 that is available on the Ladbrokes Live Casino.
Interface and Appearance
While some bookies agonise over how to present themselves and their branding it is relatively simple for Ladbrokes who have become synonymous with their simple logo of a white name on a red background. That red is present across all of their shops and their very well designed website.
The Ladbrokes homepage makes it quick and easy to navigate between products, sports and live events. They also clearly display the current promotions front and centre whilst the well-designed betslip sits on the right. In-play events are displayed with the latest score on the homepage and there are key stats when you navigate to the event page which is very useful. Horse racing punters have even more information to inform their betting due to Ladbrokes’ partnership with the Racing Post.
Betting Markets and Odds
The depth of coverage that Ladbrokes provide is as good as any of their competition. There is barely a sport in the world that the Ladbrokes traders don’t cover and an increasing number of events are offered in-play. Moreover, Ladbrokes’ size means they can offer good betting value for their customers across the huge number of markets they price up.
To supplement their competitive sportsbook offering, Ladbrokes have introduced #GetAPrice. This impressive innovation allows punters to tweet Ladbrokes and request prices on bets which they have created. This greatly increases the options available to all Ladbrokes customers.
Ladbrokes have invested significantly in their in-play offering which works very well alongside their live streaming. Providing you are signed in to a funded Ladbrokes account you will have access to live streams of football, basketball and tennis matches as well as horse and greyhound racing. Impressively, Ladbrokes’ streaming is available on both desktop and mobile devices.
Ladbrokes were very quick to harness the power of the internet to offer punters great value and choice and they’ve been similarly quick to ensure that their site is available on mobile devices. The main site looks great and works quickly on any screen size while there is a very fast app for users of both iOS and Android devices.
Like all of the best bookies, Ladbrokes offer their customers the chance to cash out of their bets on the biggest sporting events. Whether you want to lock in profit from an accumulator before all of the selections have been settled or are looking to capitalise on the ebb and flow of a football match, Ladbrokes’s cash out feature will help you. Uniquely, you can also cash out of bets that you place in Ladbrokes shops via the Grid which connects your betting in person and online.
License, Security and Customer Service
Ladbrokes are one of the biggest names in betting and they understand that their reputation rests on being able to offer a safe and secure platform to their customers. Therefore, they are licenced and regulated by the British Gambling Commission which ensures they have the funds to cover the bets they lay and that they deal with their customers fairly.
If you do ever run into any problems with Ladbrokes you can rest assured that they are affiliated with the Independent Betting Adjudication Service (IBAS), a third-party body who make decisions on issues between bookies and their customers.
A high level of investment on security measures ensures that your money is kept safe when you deposit with Ladbrokes and that your personal details are kept safe from prying eyes. If you have any more queries about Ladbrokes’ safety or anything else to do with them you should get in touch with their helpful customer service team either through email, phone, live chat service or Twitter account.