Betting shops were never really enticing places for younger people. The introduction of machine betting on the high street changed that a little but you wouldn’t say they are set up to welcome younger sports punters through the door. MoPlay believe that younger people aren’t getting the service they deserve in the world of online betting either. That’s why they set up a betting company specifically targeted at millennials but does MoPlay have what it takes to break through? Here’s our review of this exciting new player in online betting including details of their welcome bonus.
MoPlay is the first betting brand to be operated by Addison Global. The holding company includes several people with a lot of experience in the betting industry, many of whom worked for some of the biggest names in betting and jumped at the chance to try something fresh and new.
Based at the top of the Gibraltar World Trade Centre, MoPlay make a big deal of their culture. Their leadership have worked hard to make sure that there is a real sense of community amongst everybody who works for MoPlay in the hope that will bleed into their online sportsbook.
To help grow awareness of what they’re up to, MoPlay signed deals at the start of the 2018/19 Premier League season to be the official betting partner to both Manchester United and Watford. That has attracted a number of punters to sign up but it’s what MoPlay does in the future to offer those new customers the innovative products they promise which will ultimately decide how successful MoPlay become.
MoPlay Free Bet Welcome Bonus and Promotions
In their attempts to attract new customers, MoPlay have put together one of the most generous and simple welcome bonuses that we’ve seen in a long time. When you complete the signup process after clicking one of the links to MoPlay on our site, you only have to place a bet of £10 or more on a selection at odds of 1/2 (that’s 1.50 in decimal odds) on any sports market.
Within one hour of that qualifying bet being settled, a pop-up will appear on your browser or mobile app asking you to opt-in to the welcome bonus. Click this and you will have £30 in free bets (credited as two £15 free bet tokens) applied to your account.
The free bets keep coming for MoPlay customers after they’ve worked their way through the welcome bonus. MoPlay provide free bets of various sizes for customers who place small qualifying bets on popular sports including football, tennis and darts.
Interface and Appearance
When Addison Global decided to create a betting platform for a younger audience they knew it was important to partner with a software provider who would allow them to take a mobile first approach to MoPlay. They decided to sign a deal with SBTech who operate a string of quality sportsbooks and the result is an impressive site.
As well as their world class mobile betting platform, SBTech’s software allows MoPlay to make wholesale changes to the front end so that it feels very much like their own site. MoPlay achieve this with the smart contrast of black and grey with bright colours and some very sharp graphics.
Although you won’t mistake the MoPlay site for any other bookie there is a certain sense of familiarity to it given the number of other sites which operate on SBTech’s Chameleon360 iGaming platform. That is a plus as far as we’re concerned as it makes navigation nice and easy and you can be assured of the site’s reliability.
Betting Markets and Odds
MoPlay understand that the customers they have built their betting platform value choice as much as they value speed and convenience. That’s why they take bets on such a huge array of sports and events. The long list of sports covered by MoPlay is impressive as is the value you’ll find throughout their sportsbook.
That basic sportsbook offering would be enough to satisfy most punters but MoPlay go even further with a string of exciting additions. They have the same Best Odds Guaranteed offering as the most established bookies, regular odds enhancements through their Odds Upgrade feature and the ability to create your own bets by combining multiple selections. To celebrate their partnership with Man Utd and Watford, MoPlay also go top priced on those two teams in the Win, First Goalscorer and Correct Score markets.
There is no live streaming currently available with MoPlay.
Unlike many online bookmakers, MoPlay was built to be a mobile first operator. Their aim is for everything to work better on their feature filled apps and mobile sites than on a desktop. For that reason the main site is responsive so that it works on all sizes of screen and the engineering behind the scenes robust enough to cope with the demands of different operating systems and devices.
To make things as simple as possible for their users, there is one MoPlay app for all of the features they offer and it rates well on both the Apple and Google app stores.
Cashing out of your bets with MoPlay is incredibly simple thanks to the slider they use for all bets that qualify for their Cash Out feature. Available on a large number of markets, the slider allows punters to see just how their positions are looking and to make a decision in an instant to either cash out or to let the bet ride. MoPlay’s Cash Out is accessible by clicking the Open Bets tab or by navigating to the My Bets section of the betslip on the right hand side of the page.
License, Security and Customer Service
MoPlay’s license to operate as a betting company in Great Britain is provided by the Gambling Commission (Number:000-050970-R-328650-006). The license is held under the name of their holding company, Addison Global Limited, a company registered in Gibraltar. They have had to pass all the regulatory tests required of a British bookmaker though which should provide all potential new customers with a great deal of peace of mind.