Thanks as much to their near the knuckle advertising campaigns as their top class betting offering, Paddy Power have become one of the most recognisable bookies in the world. Still making the most of their light-hearted brand, Paddy Power continue to go from strength to strength.
In our Paddy Power review we analyse the benefits of adding them to your list of bookies including how you can make the most of their generous welcome bonus.
About Paddy Power
Paddy Power was founded in 1988 by the merger of three independent bookmakers. John Corcoran, Stewart Kenny and David Power all had roots in the industry and they utilised their knowledge and business acumen to rapidly expand the newly formed bookie.
Even in those relatively early days it was clear that Paddy Power were no shrinking violets. Their strategy was to open betting shops right on the high street and to offer specials bets that caught the imagination. They continued to court attention after moving online by offering markets such as which species would be the first to be made extinct by the BP oil spill in 2010 and pulling off a whole host of publicity stunts (Nicklas Bendtner’s pants anyone?).
Despite plenty of criticism over the years, Paddy Power continued to grow until early 2016 when they merged with Betfair to create a new company, Paddy Power Betfair. Although owned by the same holding company, Paddy Power and Betfair continue to operate as separate brands with each offering customers something unique.
Paddy Power Free Bet Welcome Bonus and Promotions
Hearing about Paddy Power through an advert or publicity stunt is all well and good but what can they actually offer you? Well, new customers who open an account with the Irish bookie are rewarded with a £20 risk free bet.
All you have to do is open a new Paddy Power account by following one of the links on our site, deposit a minimum of £10 and have your first bet at odds of 1/2 (1.5) or greater. If the bet wins, happy days. If it loses, Paddy Power will refund a maximum of £20 which is paid in cash rather than free bets.
The welcome bonus may only cover one bet but the offers keep coming thanks to Paddy’s Rewards Club. If you place five bets of £10 or more a week, Paddy Power will credit your account with a £10 free bet. Wager £50 or more on Paddy Power’s online slots and you’ll get a free £5 games bet. There are even rewards for those who bet in shop with a free bet of up to £25 if you place five bets with Paddy Power’s Onside app which tracks your shop betting.
Additionally, Paddy Power have a host of promotions which they keep updated. These include insurance offers, early pay outs and money back specials on the biggest events. Paddy Power also offer physical prizes from time to time such as tickets to major sporting events.
Interface and Appearance
As a bookie who spends such a lot of time thinking about their branding it is no surprise that Paddy Power have also worked very hard on the way their website looks. With their trademark green everywhere and some brilliant graphics illustrating key sections, the Paddy Power site is certainly visually appealing but the best thing about it is the simplicity with which a large amount of information is presented.
The Paddy Power homepage lacks the cluttered look of many of their competitors. It is well set out with quick links to all the key areas while the latest price boosts are displayed nice and clearly. Crucially, navigation is easy, it all works very quickly and the site is reliable enough to cope with the strain of a busy Saturday afternoon of punting.
Betting Markets and Odds
By combining forces with Betfair, Paddy Power are able to offer genuinely impressive value across their sportsbook. Odds comparisons will show that Paddy Power are regularly top price across a host of sports and events while their #WhatOddsPaddy feature allows punters to request odds on their own bets via social media.
Paddy Power’s odds are impressive but they really come into their own in terms of their market coverage. You’ll get as many markets in football, golf and tennis matches as any of the biggest bookies around and the number of sports they offer odds on is comprehensive. Specials betting is where Paddy Power set themselves apart. They are always thinking up ways to capture the imagination of punters with some outlandish bets so keep an eye on their unique potential routes to profit.
Paddy Power offer live streaming to their users via their Live Video service. If you want to watch any of the horse or greyhound racing that Paddy Power offer you must have a bet on the race. Otherwise, all the other sports are free to watch providing you are logged into a funded account.
As one of their TV adverts points out, Paddy Power have spent a lot of money on their mobile betting apps. Available on iOS and Android devices, they allow punters to quickly get bets on wherever they are thanks to their speedy, well designed app. You can also bet easily on the Paddy Power mobile site if apps aren’t your thing.
Betfair were the first bookmaker to offer their customers the chance to cash out of their sportsbook app and Paddy Power have been able to lean on that expertise to offer their own Cash Out feature. With the click of a button you can see your current betting positions on ante post, in-play and multiples bets and decide whether to lock in the profit or to let them run.
License, Security and Customer Service
Paddy Power Betfair offices in the UK, Ireland, the Channel Islands and Malta which is where the business is registered. As such, Paddy Power are licensed and regulated by the Malta Gaming Authority as well as the Gambling Commission for the UK.
Paddy Power are also partnered up with a host of betting charities and organisations to help those who need it and punters who have any sort of dispute can refer to IBAS, an independent body who rule on such problems. Hopefully such issues either won’t occur or will be settled through discussions with Paddy Power’s excellent customer service team. You can contact them on the phone, via email, on social media or through their live chat service.