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SportPesa Introduction

Recent years have seen a number of bookmakers from around the world extend their operations internationally. Sportpesa, a Kenyan based betting company, are one of those who have recently set up shop in Britain. If you’ve not yet heard much about them, you’re in the right place as we’ve detailed exactly what they have to offer in our SportPesa review.


About SportPesa

The name SportPesa comes from a combination of the English word “sport” and the Swahili word for money. That’s a good example of how proud SportPesa are of their Kenyan roots. They describe themselves as “a technology and entertainment company specialising in the growth of popular sports engagement” and are quick to point out how much talent there is in Kenya in that area.

SportPesa’s growth came from taking a localised approach to the markets in which they originally operated and that’s the approach they are looking to replicate in Britain. To help with that goal, SportPesa have signed sponsorship deals in British sporting including with Everton, Hull and the popular computer game, Football Manager. Those sponsorship deals and all of SportPesa’s operations in Britain are overseen by TGP Europe while their ownership structure is slightly different in the other countries where they have a presence.


SportPesa Free Bet Welcome Bonus and Promotions

SportPesa have really ratchetted up their growth plans lately. That includes the introduction of a new £10 matched welcome bonus for all new customers. Simply open a new account with SportPesa and deposit some funds into it. Then it’s time to place your qualifying bet which must be for at least £5 and at odds of 1.8 (4/5) or greater. Your account will be credited with bonus cash of the value of your qualifying bet upon its settlement and up to a maximum of £10.

Full terms and conditions of the SportPesa welcome bonus can be found on their website which is where you will also find details of their regularly updated promotions for their loyal customers.

It’s well worth bookmarking this page as the promotions change according to the sporting calendar but just recently they’ve offered money back on all bets across all Premier League markets if there’s a red card or the match ends 0-0. SportPesa also provide big odds enhancements on the biggest Premier League match of the weekend.

Tennis fans aren’t forgotten about either as events on both the ATP and WTA Tours come with a promotion that gives awards bonus tokens of between £5 - £10 on matches that go into a deciding set.


Interface and Appearance

The products and services that SportPesa offer to their customers is good enough to suggest that they’ll be successful in their attempts to grow but there is room for improvement with their website. When you first visit the SportPesa site you’re given a choice of the sportsbook, online casino or promotions. That’s an extra layer which feels unnecessary, especially for those looking to place a bet quickly.

Once you get to the sportsbook there is a long list of current and upcoming live betting opportunities. That certainly speeds things up a little and if you’re looking for a different option you’ll be able to find it either through the featured links or the long list of sports on the left-hand side of the site.

In general, the information provided on the SportPesa site is clear and things are set out in a logical manner but you’d have to say it lacks something compared to their more established rivals. The graphics and images used aren’t exactly top class and individual event pages could do with more information. It loads quickly and is reliable though, two elements of utmost importance.


Betting Markets and Odds

SportPesa have partnered up with a number of different software providers. Microgaming provide a top class casino and the feed that they use to provide the odds used on their sportsbook is similarly impressive. The sheer number of markets across a wealth of different sports is sure to satisfy punters as is the speed at which those markets are priced up.

SportPesa rate well in terms of the number of events they are able to offer in-play. Whether you enjoy betting in-play as events unfold or taking a position earlier on, the value you’ll find on the SportPesa site will surely impress with relatively low margins in operation throughout the sportsbook. 


Live Streaming

Live betting is a big feature of the SportPesa site but they don’t yet offer the option for customers to stream any action live. They are, however, working to change that soon.


Mobile Betting

As a company who put a lot of stock in the technology they use it really is no surprise that SportPesa have such quality options for punters who like betting on the move. Whether it’s the well designed, responsive and function filled mobile site or the increasingly popular apps on Android and iOS devices, you’ll be able to use the sportsbook and casino products wherever you can get a signal.


Cash Out

Like mobile betting, cash out is becoming a core feature for bookies rather than a nice-to-have. SportPesa understand this and have introduced the option to either fully or partially cash out of their bets as the action unfolds.


License, Security and Customer Service

TGP Europe, the company who oversee the British operation of SportPesa’s sportsbook and casino have a license issued by the Isle of Man Gambling Supervision Commission. The SportPesa site is also license and regulated by the Gambling Commission of Great Britain which ensures a number of things for their customers including that SportPesa have the funds to cover every bet they lay.

You can read the full terms and conditions which SportPesa commit to on their site at any time as well as their full privacy policy which details exactly how they maintain the safety and security of customer details. If you have any more questions you can get in touch with SportPesa via email, phone and their live chat facility which is available 24/7. That is also the first port of call should you have any complaints although they can be escalated to the Independent Betting Adjudication Service which rules on disputes between punters and bookies.

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