It takes something special for a bookmaker to stand out in the crowded world of online betting. Star Sports do this by offering what they describe as “high-quality” bookmaking. This exciting British bookmaker makes some pretty bold claims on their website so we thought it was time to look at whether their offering lives up to the billing in our Star Sports review.
About Star Sports
Star Sports was founded under the name Star Racing in 1999. Right from the outset the company worked to provide betting services for the discerning punter. Given that they offered services such as credit betting, debit betting and big stakes wagering, Star Sports decided to focus first on taking bets at race tracks up and down the country and then with a top class telephone betting service.
Star Sports make a big deal about the quality of the service that they provide to each of their customers who phone up. The call handlers are knowledgeable about sport and betting and allow punters to place very big bets. The challenge for Star Sports is to take that personal touch provided on the phone and replicate it with their online betting platform which was launched in 2018.
Star Sports Free Bet Welcome Bonus and Promotions
The quality of Star Sports’ telephone betting offering often sees new customers opening an account due to word of mouth. That’s never going to be enough in the highly competitive world of online betting so Star Sports have decided to offer all new customers a free bet as an incentive to check out what all the fuss is about.
Bolstering their claim to offer a tailored approach to betting, Star Sports don’t have a single long running welcome bonus. Instead, they change their free bet offers subject to whatever the biggest sporting event of the day is.
The drawback of this approach is that it can be a little confusing. Although qualification for the free bet offer takes the same path - click a link on our website, sign up, place a bet on any sports market with a stake of £10 or higher and at odds of evens (2.0 in decimal odds) or above - there’s a variety of things that trigger the free bet. These include a football team winning a match or a horse winning a specific race for example so you do have to keep your eye out. The benefit of Star Sports’ approach is that if you don’t like the welcome bonus currently on offer there’s always another one just around the corner which could take your fancy. Star Sports will also sometimes offer a £50 free bet instead of £25 so a little patience can pay off.
In comparison to other online bookmakers the rest of Star Sports’ promotions are a little thin on the ground. They do make up for this in other ways though and have the sort of standard offers you’d expect including Acca Insurance, bonus payouts for big horse races and money back offers for golf tournaments.
Interface and Appearance
Star Sports use a visually appealing combination of blue, white and yellow in their logo. These colours are repeated throughout their website which, combined with a well thought out design, provides a good looking and easy to use betting platform.
Star Sports have clearly worked very closely with the company who provide the technical underpinning of the site, Two-Up Digital. Two-Up are a new name in the world of sportsbook software provision but they have an experienced team who, alongside the team at Star Sports, have created a site that looks great, is both fast and reliable and contains a huge amount of helpful information for customers.
The layout of the site is simple so navigation is a doddle and you can even search for individual events and selections. It’s similarly easy to see your open bets and account information whilst the news site contains an industry leading amount of content.
Betting Markets and Odds
Star Sports proudly claim to take some of the biggest bets in the industry. Their online betting platform is different in that their main users won’t be high rollers or those running a credit line so they’ve had to work hard to provide a wide selection of markets to attract a wider customer base.
Star Sports have done well in that regard as the most popular sporting events and horse racing meetings are covered by an impressive market selection and there’s a breadth of markets offered on even more obscure sports.
The odds offered throughout the Star Sports site are competitive enough for savvy punters to really consider opening an account with this relatively new player in the world of online betting.
Unfortunately there is no option to stream events on the Star Sports site as yet.
If you like betting on your mobile you have a couple of options with Star Sports. The first is to use their mobile site which contains all the betting options, promotions and helpful information as the main site. The second is to download the Star Sports app currently available on iOS and Android devices. The app is a little bit limited compared to the main site but Star Sports update it regularly so we’re hopeful of improvements in this area.
The introduction of a cash out feature that can compete with the established online betting operations would be a great addition to the Star Sports site. They do have their hedging service available through the telephone betting service so a more useful cash out than is currently available will hopefully be arriving soon to the website.
License, Security and Customer Service
Unlike many online bookmakers who are licensed and regulated by way of the software provider who underpins their site, Star Sports are licenced and regulated by the Gambling Commission under the name of their own holding company, Star Racing Ltd.
One of the main things Star Sports must prove to the regulator is that they have processes in place to ensure the safety and security of their users. This includes technical steps to keep personal information safe and processes to protect problem gamblers. The Star Sports site contains a great deal of detail about exactly how they keep customers safe but if you require any more information you can get in touch with a Star Sports representative via phone, Twitter and live chat.