Unibet are one of the biggest names in betting throughout Europe. They have a growing presence in the UK, Ireland and Australia which means that many punters are still learning about them. In our Unibet review we point out just what it is that separates Unibet from the competition and detail their tempting welcome bonus.
Many punters in Britain may have only recently heard about Unibet but they have been a big player in the online betting world across Europe since shortly after their launch in 1997. The company claims to still work towards the principles of founder, Anders Ström, to “share his sporting expertise to help make other players make more informed bets”.
The principle can still be found in Unibet’s slogan, “By Players, For Players”, and it’s fair to say that they go out of their way to offer their users a lot of information and opportunities to win. Unibet are also committed to ensuring that their players can quickly and easily get bets on, providing as broad a market offering as possible and keeping players at the forefront of everything they do.
That commitment has remained even as Unibet’s holding company, Kindred Group, has started operating multiple brands. That much is made clear by the number of awards Unibet have won in recent years. Moreover, Unibet have shown their support of sport by striking sponsorship deals with football teams, darts tournaments and many high-profile horse races.
Unibet Welcome Bonus and Promotions
Unibet’s customer base is largely based in Scandinavia and mainland Europe. To try and tempt more British customers to them, Unibet are offering a risk free bet of £30 for their welcome bonus. Just make sure to place your very first sports bet at odds of 2/5 (1.4) or greater with a stake of £1 or more. If your bet wins, happy days. If it loses, Unibet will refund your stake in the form of a free bet.
A £30 risk free bet is pretty generous but Unibet are about more than just new customer offers. They have a whole host of ways of rewarding loyal customers including a 25% profit boost on trebles and above and betting competitions for the biggest sporting events which carry huge prizes.
Unibet’s sports offers are updated all the time and they also have tempting offers for those of you who enjoy their online casino, bingo and poker products.
Interface and Appearance
The size of Unibet as a company and the experience they have among their staff has doubtless helped them create one of the best looking, most intuitively designed and reliable betting websites around.
It’s the combination of black with the green and white so associated with Unibet that helps make the site so visually appealing. They’ve also done a great job ensuring that the text is clear and simple to read.
The homepage includes links to the latest offers and the most popular events on the site. This saves you time navigating between different pages but finding even an obscure market is a piece of cake.
Betting Markets and Odds
This is where Unibet really come into their own. They’re well known throughout the sports betting world for offering as big a selection of markets as any other bookie. The list of sports that Unibet take odds on is frankly staggering and will satisfy punters with even the most diverse tastes.
It’s not just the number of sports though, it’s the depth of coverage within each sport. The biggest football matches are covered by well over a hundred different markets while you can get all sorts of odds on TV shows and at the time of writing even the name of Christian Eriksen’s son!
If betting on chess or the name of footballers’ children is not your thing, Unibet still compare very favourably with the competition in terms of the value they offer on the biggest events. They’re regularly best price on football, tennis and major sporting events which further goes to back up their claim to be “for players”.
Unibet offer a host of useful stats and information for live betting events so you won’t be surprised to read that they also have a very good live streaming offering. The list of sports that Unibet allow logged in customers to watch for free is impressive and growing steadily. The screen is also well displayed alongside the betting markets.
Unibet clearly didn’t just bolt on mobile betting as an afterthought. They’ve designed their mobile site and apps (which are available on both Android and iOS platforms) to look just like their main site. That adds a familiarity when betting on the move and the software is well designed behind the hood as it is fast, secure and reliable.
Unibet were not one of the earliest adopters of cash out but they have fully embraced the technology that gives their punters increased control over their betting. The ability to get out of both winning and losing positions on singles and multiples is important for savvy punters and the process works nice and quickly with Unibet.
License, Security and Customer Service
As a company with such a wide global reach, Kindred Group have had to invest a lot of money and time to ensure that they jump through all the required legal and regulatory hoops. Unibet’s holding company is registered in Malta but it also has offices in London, Stockholm and Gibraltar. Unibet is licensed and regulated in each of those territories so UK punters can rest assured that they are kept safe by the rules imposed by the Gambling Commission.
As well as making sure they offer a fair service to all their customers, Unibet take security very seriously. They are always working to make their site and apps as secure as possible by updating terms and conditions and best practices so your money is safe with Unibet.
The size of Unibet’s customer base means they will inevitably have problems that need solving. Contacting the Unibet customer service team will change slightly depending on which country you are based but it’s heartening to see the options include email, phone and live chat.