William Hill are a giant of British bookmaking. They’ve been among the prime movers in a host of betting industry innovations over the years and remain at the forefront of things when it comes to providing a world class betting service to their customers. If you do not already have an account there is a generous welcome bonus which we detail below in our William Hill review.
About William Hill
It’s fair to say that William Hill have always pushed the boundaries. Gambling was illegal in Britain when the company was founded in 1934 by the businessman whose name the company still bears.
The bookies’ popularity and continued growth through the advent of betting shops on the high street and online betting has seen William Hill change ownership several times throughout its history.
Currently, William Hill is one of the biggest bookies in the world. It owns thousands of betting shops and premises, has a very popular website and even operates sportsbooks in Las Vegas hotels.
William Hill Free Bet Welcome Bonus and Promotions
Don’t think that William Hill are happy to rest on their laurels. They are always on the lookout for new customers hence their generous welcome bonus. Sports betting punters can get £30 in free bets (credited as three £10 free bet tokens) when you open a new William Hill account via a link on our site and place a qualifying bet of at least £10 at odds of 1/2 (1.5) or higher.
William Hill’s offering goes well beyond sports betting and each product they offer comes with a tempting sign up offer. William Hill Games offers new customers a £30 bonus when they play with £10, there is up to £100 in bonus cash available to Live Casino players and a similar bonus when you sign up to William Hill Poker.
In terms of ongoing promotions, William Hill have hung their hat on their Bet Boosts. These give punters the chance to boost their odds on a number of big sporting events including football, golf, tennis and horse racing. They operate in addition to Hills’ regular price enhancements and are well worth checking out.
The final noteworthy promotion is called Scratch of the Day. In their attempts to promote their scratch cards, William Hill have increased the chances of winning so it’s well worth taking a look.
Interface and Appearance
William Hill have one of the most recognisable logos in bookmaking. It hasn’t changed much over the years but the same cannot be said about their website. It is completely different from the site that was first launched in 1998 and is now as good looking and well designed a betting site as you’ll find.
The appearance looks great with the William Hill colours of blue, yellow and white everywhere and the front page has been designed in such a way to display a huge amount of data as clearly as possible.
You can navigate between products and sports at the top of the site (just below the all-important account details) while the betslip and tempting new offers are proudly displayed. You can bet on in-play events with just a couple of clicks but if you navigate to individual event pages you’ll find some very useful information.
Betting Markets and Odds
The William Hill market coverage includes the most popular sports like football, tennis and golf to more niche events like Gaelic games, E-Sports and TV shows. That breadth of coverage is matched by the depth for the biggest events. You’ll find up to 100 markets for Premier League football matches for example and your betting options are further increased by William Hill’s #YourOdds feature which allows customers to request prices direct from the traders.
As well as having you covered with their vast array of betting options, William Hill also compare favourably with the competition in terms of the value they offer. This value is further strengthened with a best odds guarantee on all UK & Ireland horse and greyhound racing.
WHTV Live Streaming gives William Hill customers the chance to watch a large number of sporting events as they happen. Sports such as football, tennis and snooker are free to customers who log into their account. You can listen to William Hill radio for free if you enjoy horse and/or greyhound racing or watch the action by having a bet on whichever race takes your fancy.
Offering customers the chance to bet on the move via websites that work on any size screen and through mobile apps is no longer a nice to have in the world of online betting. As you’d expect from a bookie of William Hill’s size, they understand this and have excellent apps that work fast and reliably on both Android and iOS devices. All of the markets on the desktop site are available on mobile devices as is WHTV.
Like mobile betting, the ability to cash out of bets is something that all of the very best bookmakers offer their customers. William Hill weren’t among the earliest movers but their Cash In My Bet feature was worth the wait. You can cash out of both singles and multiples across a range of sports (including in-play events) and even pick up your cashed out winnings in shops should you have a William Hill Plus account.
License, Security and Customer Service
Like many bookmakers, William Hill are registered in Gibraltar and are therefore regulated by the Gibraltar government. British punters need not worry though as William Hill are also licensed by the Gambling Commission who ensure they treat customers fairly and have enough money to cover the potential payout of every bet they take.
William Hill also work hand in hand with charities and bodies committed to keeping punters safe online such as the Responsible Gambling Trust while any disputes between customers and the bookie are resolved by the Independent Betting Adjudication Service.
Generally speaking, William Hill do have a reputation of dealing with their customers fairly but should you require it, they have a robust complaints procedure. If your problem relates to the way the William Hill site works or you have a question about any of their promotions you can get in touch with Hills via their well-staffed Customer Services department.