There are few bigger figures in Irish sport than Conor McGregor. The controversial Crumlin man sure knows how to gain publicity so Betsafe were sure they were onto a good thing when they signed a deal with McGregor to help publicise their site.
There’s no point getting publicity if you don’t have something good to shout about though. Betsafe certainly have a very strong sports betting website and a generous welcome bonus. We look at that and their other strengths in our Betsafe review.
Betsafe first started taking bets in 2006. They were unknowns back then but have put in the hard yards to grow to the point where they are an international betting company with hundreds of thousands of customers in countries all over Europe.
The growth of Betsafe has come thanks to the backing and expertise of their holding company. The Betsafe website is owned and operated by BML Group which is itself a subsidiary of the Betsson Group, a huge Swedish operator of brands such as Betsson, RaceBets and Vernons.com.
The team at Betsafe are putting their efforts into differentiating themselves both from the other Betsson brands and the other bookmakers in the hugely competitive betting marketplace.
Betsafe Free Bet Welcome Bonus and Promotions
As you will see later on in our review, there is a lot to like about Betsafe. Another reason is the €35 Betsafe free bet offer they are offering all new Irish sports betting customers. This free bet works in 2 stages and to claim it you will need to register a new Betsafe account with the button at the top of the page. Then make a first deposit of at least €10 and this will be matched with a 100% deposit bonus up to €25. Not stopping there, once you have activated the deposit bonus Betsafe will also credit you an extra €10 free bet to enjoy to say thank you for joining.
On top of that, Betsafe do have three options for their casino welcome bonus. You can choose between depositing and playing through £25 for 25 free spins, £100 for 100 free spins or £200 for 200 free spins. Betsafe keep the offers coming with their online casino long after you’ve signed up. They also periodically offer sports betting promotions such as enhanced odds accumulators on major European football competition.
Interface and Appearance
Betsafe have chosen black, grey and red as the colour scheme for their website. That combination looks classy and allows Betsafe to display key information very clearly. It’s not all dark though. Betsafe use lots of bright, colourful graphics and images to highlight current promotions and even in-play events.
The way that Betsafe present their information on the homepage, the pages for different sports and leagues and event pages is obviously the product of a great deal of thought. It takes you no time at all to get a good feel for the site with the intuitive interface allowing punters to find the bet they’re looking for in no time.
Finally, it’s well worth mentioning that the Betsafe site is very well designed on the backend. It is very fast and reliable so there are no concerns about placing a bet even at the busiest times of the week.
Betting Markets and Odds
Betsafe have thousands of markets available for punters to bet on at any one time. The most popular sports are covered with an ever-expanding collection of markets and it’s possible to bet on even some very obscure sports. Put simply, it would require a very picky punter to be unimpressed with the range of markets provided by Betsafe.
Whether you are looking to bet on big events such as the Champions League or Open Championship or more niche sports such as ice hockey and esports are your thing, you’ll find fair value across the Betsafe sportsbook. Their margins are competitive across the board so Betsafe do well in odds comparisons.
Betsafe customers are able to stream hundreds of live events each week. Access to Betsafe’s live streaming is achieved simply by logging in to a funded account.
Betsafe do not let their users down when it comes to mobile betting. They have very strong apps available on iOS and Android devices and a mobile site that contains all of the features from the main site that you would want. Betsafe’s mobile betting options also work very quickly so you can easily place a bet on the move wherever you get signal.
Betsafe mark out every market on which their cash out feature is available with a clear green ‘CASHOUT’ label. Wherever you see this market it is possible for you to come out of open positions on single and multiple bets to lock in a profit before the bet is due to be settled.
License, Security and Customer Service
We mentioned earlier that Betsafe is part of a chain of holding companies. That is why you will see Betsafe’s license to operate in Ireland is with a Remote Bookmakers’ License granted to BML Group. That company is based Malta so Betsafe is also regulated by the Malta Gaming Authority.
It’s not necessary to worry too much about this slightly complex setup. The key thing to note is that Betsafe have passed all the required regulatory checks to operate in Ireland. This means they have proved they will keep customer information safe and secure, that they have the funds to pay out every bet they take and that they have a well set out selection of terms and conditions.
Even with the best will in the world, things don’t always run smoothly in the world of online betting. For customers who run into difficulties or have complaints to make, Betsafe have a dedicated customer support team contactable via phone, email and live chat.