BetStars were born out of the desire by the owners of the extremely popular online poker website, PokerStars, to move into the world of bookmaking. After a fairly slow start, BetStars now have a genuinely top class website with an excellent offering as we point out in our BetStars review.
PokerStars is one of the biggest online poker sites in the world. The success of PokerStars saw the holding company launch a number of different betting and gaming products including BetStars. Eventually that holding company was bought by a company called Amaya who paid $4.9 billion for brands including PokerStars and Full Tilt Poker. Amaya then changed their name to the Stars Group and it’s under that name that BetStars are owned and operated.
The Stars Group is based in Toronto, Canada but through its various brands has customers all over the world. That is certainly the case for BetStars who have customers in many different countries including a growing number of Irish punters.
BetStars Free Bet Welcome Bonus and Promotions
To help their growth, BetStars has signed partnerships with some of the world’s best known sports stars including Cristiano Ronaldo and Neymar. They’re still very much looking to catch the attention of new potential customers which is why they’re offering a free bet to all new Irish customers.
To take advantage of this BetStars free bet offer the first thing to do is visit BetStars via one of the links on our site and then complete the sign up process. You then need to place a qualifying bet of €20 on any sports market at odds of evens (2.0) or greater. After your qualifying bet is settled, BetStars will credit your new account with two separate €10 free bets.
That welcome bonus of €20 in free bets gives you the chance to taste what BetStars have to offer but the best of BetStars only reveals itself after you’ve stuck around for a while. That’s because they have a slew of promotions and offers for their most loyal customers.
These include the ‘80+ Minute Goal Insurance’ where losing bets are refunded as a free bet if a goal in the last minute of a Premier League, Champions League or Europa League match turns your bet from a winner to a loser. The ‘All Sports Acca Bonus’ provides bonus winnings on successful accumulators up to 100%. BetStars have a host of special daily promotions, odds boosts and their unique ‘Spin & Bet’ where odds can be boosted up to a maximum of 10x.
Interface and Appearance
BetStars have been able to draw on the expertise and experience of the various betting brands that operate under the Stars Group umbrella when it comes to developing their website.
That has helped produce an online sportsbook that is very easy to use. Information is clearly displayed, navigation is a breeze and it is very stable and fast. The front page of online betting sites set the tone and the lack of clutter and use of graphics, images and colours lets you know immediately that the BetStars site is of high quality.
As well as the main bulk of the work done there are many little touches that make a difference. Things like short race previews provided by Timeform and helpful stats across a range of sports.
Betting Markets and Odds
BetStars have had to work hard to increase the number of sports that they offer. They’re currently up to around 30 different sports but there still is room for improvement in that regard and the market coverage provided for more niche sports. It’s a different matter for the biggest sports with which BetStars do a great job in terms of the markets offered and the value of their prices.
There is also room for improvement in terms of the way that BetStars shape up in odds comparisons with the competition. The value that BetStars offer is boosted by the best odds guarantee that they have across all Irish, UK and UAE racing. Simply take the price when you place your horse racing bet and BetStars will payout at the Starting Price is it is higher.
The polished BetStars website makes it look as though they’re a little further down the line in terms of their all round offering than is actually the case. For example, they have a live streaming product that works very well but only currently includes horse racing. You can at least watch all Irish and UK racing.
Mobile betting is another of the areas that BetStars have been able to draw on the expertise of PokerStars and other linked brands. The BetStars mobile website and apps which work on Android and iOS platforms are reliable, fast and easy to use. They also contain all of the betting options of the main site so you really do get the complete level of coverage wherever you can get a signal.
BetStars allow their users to lock in their profits long before an event ends thanks to their Cash Out feature. It’s also possible to minimise losing positions and decide to leave some of your bet running if you choose because of the feature’s flexibility.
License, Security and Customer Service
BetStars understand that many punters will not be aware of the company’s ownership structure or the fact that they have such a vast amount of betting industry experience behind them. The biggest challenge that poses is reputational as BetStars have to prove that they are a trustworthy bookmaker.
The name of the company who operates the BetStars website is Rational Intellectual Holdings Limited. That’s the company through which the website is licensed and regulated via the Malta Gaming Authority.
Although BetStars adhere to all the required regulations, they understand that problems do arise at times. That’s why they have a dedicated customer service department who answer emails 24/7. There’s also an excellent help section of the site with FAQs that will solve most common issues.