Paddy Power wasted no time executing their optimistic growth plans after the company was founded in Dublin in the late 1980s. They are now an international betting company with their head operational offices in Dublin but what exactly can Paddy Power offer you? Find out the benefits of betting with them including their free betting offer welcome bonus in our Paddy Power review.
About Paddy Power
Even when Paddy Power first entered the market they were propelled by a lot of knowledge of the betting industry. That’s because the company was founded by the merger of three independent bookmakers owned by John Corcoran, Stewart Kenny and David Power. Those three all understood the importance of branding in betting back in 1988 and the desire to create a brand that would be known the world over as Irish is what prompted them to choose the name Paddy Power.
As well as getting the branding right, Corcoran, Kenny and Power showed in those early days that they understood the importance of growth and how to go about securing it. That’s why they started opening betting shops in high streets across Ireland and the UK and why they were early adopters of online betting.
Paddy Power’s continued rise has not been without its controversy. Some of their advertising has seen them fall foul of the authorities as has the decision to offer markets such as whether Barack Obama would be assassinated after being elected president. There’s no arguing with results though and the company only got bigger after merging with Betfair in 2016.
Paddy Power Free Bet Welcome Bonus and Promotions
Although they’re now run under the name Paddy Power Betfair, Paddy Power continue to operate as their own brand. That extends to their welcome bonus for new customers which is a €10 risk free first bet. You can see what Paddy Power have to offer without risking your own money simply by opening an account via one of the links on our site and making sure that you enter promo code YSKA00. After ensuring you deposit a minimum of €10, it’s time to place your first et. Should the bet win – all is good. Should it lose, Paddy Power will credit your account the value of your stake as a free bet and up to a maximum of €10.
The Paddy Power welcome bonus can feel as though it’s over pretty quickly but they have plenty of other regular promotions to keep their users happy through ‘Paddy’s Rewards Club’. When you opt in, the reward club will give you a €10 free bet every week that you place five x €10 bets online. There are similar offers for Paddy Power’s Games product (€5 games free bet when you bet €50+) and in shop (up to €25 free bet when you place and track five bets in shop).
Paddy Power’s other promotions include the chance to win tickets to major sporting events like El Clasico, ‘Acca Insurance’ which offers money back when one leg lets you down on multiples with four or more selections and early pay outs if the tennis player you backed goes two sets up in the Grand Slams.
Interface and Appearance
Green and white have been the Paddy Power colours ever since they were founded and they remain the basis of the Paddy Power site. The site’s familiar feel helps users navigate their way around the various products – the sportsbook, games, casino, poker, etc – and makes it easier to take in the vast amount of data being presented.
It helps that Paddy Power have adopted the same left hand sidebar as many of their competitors. This lists the full range of sports they offer odds on as well as links to their main promotions. Most of the rest of the homepage is dedicated to the current in-play betting events.
Paddy Power make particularly good use of graphics and pictures throughout their site. That applies to the main pages and to individual events which are presented so users understand exactly what’s going on before having a bet.
Betting Markets and Odds
Paddy Power always offered fair value across their site but things have got better in the last few years. By pooling their resources with Betfair, Paddy Power are able to offer their customers with low margins throughout the huge number of markets they price up and you’ll often find they are the best price when you do an odds comparison.
The odds and options available on Paddy Power increased when they introduced their #WhatOddsPaddy feature which allows requests from punters on social media and their ‘Same Game Multis’ in which you combine multiple selections from the same match.
The depth of Paddy Power’s market coverage is where they really excel compared to the competition. The biggest sports such as football, tennis and golf are covered by as many markets as any other bookmaker while their specials markets really set Paddy Power apart.
The Paddy Power ‘Live Video’ service provides a variety of sporting action to their users. You’ll have to place a qualifying bet on horse and greyhound races to watch them live but other sports are available absolutely free providing you are signed into your Paddy Power account.
Paddy Power have reworked their mobile betting options lately. Although the mobile site is fast, responsive and full of the features you’d expect of the main site, it’s their apps that Paddy Power are most proud of. They are reliable enough to not fail even on a busy Saturday afternoon and fast enough to ensure you never miss a bet wherever you have access to signal.
The ability to cash out of sportsbook bets was introduced to the betting industry via Betfair. They were well placed to bring the innovation to the market given that they run the biggest betting exchange and Betfair have shared their expertise with Paddy Power since the merger to provide full and partial cash out options so you have complete control over your positions.
License, Security and Customer Service
Paddy Power Betfair is registered as a Maltese company so that is where Paddy Power are licensed to operate as a betting company via the Malta Gaming Authority. They also hold licenses in each of the jurisdictions in which they operate including the Republic of Ireland. These licenses ensure that Paddy Power treat their customers in a fair manner.